Hi, I'm Cynthia,
a Brand & Digital Experience Designer.

I help brands find their voice and translate it into meaningful digital experiences.

The Right Here App

Brand strategy and design for a community discovery mobile app

Brand strategy
UX & UI design
Visual identity
Marketing assets

Rollman

Designing a playful brand launch for a Hong Kong–style eggroll bakery

Visual identity
Logo design
Packaging design

Harmony The Musical

A visual identity for a musical that honors history and community

Illustrations
Social media assets
Editorial design

Hong Kong Journey of Time 2024

A visual system designed to celebrate nostalgic everyday Hong Kong culture

Visual identity
exhibition graphics
illustration system
printed materials

Ups and Downs

Website redesign focused on clearer navigation and accessible information for a non-profit community

Web design
Information architecture

The Whale's Final Journey

Responsive website visualizing the unique ecological event of a whale fall

Web design
Web development